LCM Attorneys wants to continue growing with purpose
To celebrate its 10th anniversary as a boutique litigation firm, LCM Attorneys has revamped its brand identity, signaling a new chapter while staying true to its core values.
Over the past decade, LCM Attorneys has seen remarkable growth, expanding its team threefold to nearly 30 legal professionals. But it has never lost sight of the values that set it apart.
“Our business has grown organically in response to our clients’ needs,” says co‑founder and managing partner Dominique Ménard. “Now more than ever, we have the breadth and depth of expertise to take on cases that are highly complex or require an especially swift response.”
A wealth of litigation experience
Highly regarded as a leading firm in civil, commercial litigation, public and administrative law, LCM’s lawyers practise in diverse yet complementary areas of law, from shareholder disputes and professional liability to construction law, international law, class action litigation, arbitration, appeals and judicial review. LCM’s new slogan, “We speak litigation” (in French, “Le sens du litige”) captures its extensive litigation experience.
LCM also offers consulting on regular business activities such as the tendering process. “Because we really understand where our clients are coming from, we can provide them with quality advice and guidance,” says Ménard, who adds that the firm’s personalized approach builds trust and ensures an exceptional client experience.
A winning formula
The key to LCM’s success lies in its eye for diverse talent, according to Ménard. “Our firm isn’t built around a solo practice or a small handful of lawyers,” she says. “Instead, we have brought together professionals with a wide range of styles and skills. We strongly believe in what everyone on our team has to offer. Everyone also brings their unique personalities to the table, which is something that sets us apart and allows us to highlight our incredible diversity.”
Founded in 2014, LCM grew out of a desire among a small group of lawyers, including former Canadian Bar Association president Bernard Amyot, to create a workplace embodying shared values, Ménard says.
That spirit continues to this day, particularly as building a strong culture within the firm has never been more important. “We want to be a place where everyone can speak up, be heard and feel welcome,” says Ménard. “Together, we’re seeking to reinforce our core values so we can keep moving in the right direction.”
Respect, camaraderie and honest and open communication, in addition to ethical leadership and exemplary professional conduct, are central to LCM’s philosophy. “Integrity, excellence and innovation are the guiding principles behind everything we do,” says Ménard.
A new governance structure
To ensure that LCM is well structured to meet the challenges that come as a larger firm today and continues to carefully grow its business, the firm has formed a new executive committee with Dominique Ménard, Nicolas Roche and Julie Archambault as the three members.
“Our governance structure needs to reflect our values, the essence of our philosophy, and our strategic priorities,” says Ménard. “With the support of my partners, I intend to drive our strategic business development and expand our influence while we continue to deliver on our values and brand promise.”
LCM has also taken the opportunity to define the activities of its audit committee and clarify the role of its strategic committees, in which associates and partners alike contribute directly to shaping the work environment.
Looking ahead
One of the items of business for the executive committee is to increase the firm’s visibility outside Quebec and around the world.
“We want to take stock of what we have accomplished, highlight the leading position our firm occupies within the Montréal, Quebec and Canadian legal landscape, and solidify our position as a top‑tier litigation boutique,” says Ménard. “But again, we want to be thoughtful about how we grow our business, so we can carry the momentum from our first decade forward into the future.”
The firm has a few other ideas on its radar. “One thing we are looking at is how our work should be organized,” says Ménard. “We’re working together to figure out how we can make the office environment more appealing and inspiring in the future and promote work/life balance, while at the same time meeting our clients’ needs with renewed efficiency. As professionals, we value accessibility and proximity to our clients. Our approach is personalized, with an emphasis on trust and mutual respect. This is an approach that resonates with our team, so we are working on fostering a strong corporate culture in which we focus on listening carefully to each other and finding solutions.
“With that in mind, we felt it was a good time to update our brand identity with a new logo that incorporates our distinctive colours and visuals and conveys our powerful presence. We are grateful to have such trusting clients and a strong team that is ready to face any challenges the future may hold.”
